Optimizing your Etsy shop for the Google Search is referred to as SEO (search engine optimization).
When looking for keywords and phrases shopper intent, search volume, and keyword competition are the 3 most important factors that determine a good key word.
Shopper Intent First — The most important factor to look at when figuring out the value of a keyword or phrase is
intent. When picking a good keyword to analyze, pick words or phrases that people interested in your items would search for. Once you determine what these word and phrases are, use the HMC Keyword Tool™ to find more suggested words and analyze them to see if they are worthy of using.
Volume Second — When determining the value of a keyword or phrase you need to look at the search volume. Are there enough people searching per month for a term on Google to even consider optimizing for it? (The HMC Keyword Tool™ provides this info for you). If you answered yes, then you have to ask yourself if it is possible to rank for that keyword? So it will be extremely difficult to rank on Google for a high volume term such as ‘art,’ but ranking on Google for lower competition 2-3 word phrases such as ‘rusty metal art”.
Keyword Competition – A key word can have a high search volume on Google, but that does not mean it is a good key word or phrase. You have to know how many competing pages there are according to Google and the competition on Etsy. The HMC Keyword Tool™ goes out and finds the competition for the keyword you are analyzing on Google and on Etsy. Then determines it by a percentage rating if that keyword is going to be good to use. For example a high Etsy Rating and high Google rating on the HMC Keyword Tool™ means that key word has high search volume on Google and low competition on Etsy and a low number of competing pages on Google. Another example you may run across is a high Etsy percentage and low Google rating… This means the word is still good to use on Etsy but not as your prominent keyword.
When you start your keyword research, first identify what your shoppers are looking for in your items, then you can drill down even further with the HMC Keyword Tool and find more keywords and phrases. Providing pages in your Etsy shop that are relevant to your new keywords that have high search volume , low Google competition and low Etsy competition is the first step improving your Etsy shop SEO.
Here is a overview video of what the HMC Keyword Tool™ can do for you!
If you would like to check out the HMC Keyword Tool™ just click the install button on the right side of the site… you can then test out the keyword tool for FREE for 3 days.
